Appointment Terms and Conditions


1: There are just two parts to our appointment service – the initial CONFIRMATION of the BOOKING via email from OURSELVES to verify your booking has been received and;

2: A QUICK VERIFICATION by the CUSTOMER the day before the appointment by text or email to confirm that you haven’t forgotten that we’re calling and you will be available when we arrive.

By booking online or via our call centre you are agreeing with these Terms and Conditions.

Online Booking Service


Use of our online booking service or making an appointment over the telephone to our call centre are accepted subject to the following:

a) If you book online, or over the telephone you will receive an email confirming your booking.

b) If you do not receive this confirmation email within 1 hour of your booking (usually much quicker) please contact us on 0191 586 41 88.  Check your spam folder if you can’t find our email in your ‘inbox’ as occasionally certain email providers place emails from a business in a spam folder.

c) Our email confirmation contains links to reschedule or cancel your booking subject to the terms and conditions laid out below. If you have supplied an incorrect email and we’re forced to send confirmation via text – please note that texts do NOT provide the facility to change or cancel your appointment.


Please note, we use automated texts (or email if a mobile number has not been supplied) because firstly, texts do not have spam/trash or an inbox folder, they come straight through to your device and are known to be very rarely ignored, PLUS texts show up as ‘delivered’ or ‘failed’ which increases our confidence that they have been received.

Secondly, we require some form of WRITTEN/VISUAL proof that we have attempted contact, together with the date and time and which also remains in place until removed by the customer, in addition, it remains on OUR device, so it can be used as firm proof that we did indeed make contact.

Thirdly, automated texts free up staff time and leave them available to answer customer queries and undertake other administration tasks, it also avoids staff having to make repetitive ‘confirmation of appointment’ calls which may not always be successful OR be made at a time which is not convenient to the customer.

a): If you’ve supplied a mobile number, we send you a reminder text to verify that you haven’t forgotten that we’re calling and you remain available to see us.  To verify just reply with a simple ‘yes’. If you’ve supplied a landline number instead, we’ll send the verification request by email.

b) Reminder texts are sent the day BEFORE your appointment, customers are given up until 7pm to respond with a ‘yes’ reply. 

Please do NOT leave VOICE messages on our TEXT (mobile) line, our call centre – on 01915864188 – should be used for calls instead,

c) Due to possible technical issues, if you haven’t received a text (or email) reminder by no later than 4pm the day before your appointment, it’s essential you ring us on 01915864188 (we’re open between 9am to 9pm seven days a week) to verify VERBALLY of your availability, leaving a message if you receive our answering machine, we always confirm receipt of text, email or verbal confirmation by whichever method was used to contact us.

If your reply isn’t received by the deadline we send you, then please note, automatic cancellation of your appointment takes place in order to avoid the possibility of staff having a wasted journey and incurring unnecessary fuel expense.

Please always let us know in advance if you’re likely to be difficult, or impossible to contact in the runup to your actual appointment (after making your booking) as we will, at the very least, be making contact via text, 24 hours before your appointment for confirmation you remain available, but occasionally, we may need to make contact about other matters too.

If you have a preference for a specific mode of contact if the above paragraph above applies, i.e., email, just let us know. We normally use texts as they go straight to your phone, whereas emails can be placed in junk/spam/trash folders and not be read, but just let us know and we’ll be happy to accommodate your wishes.


The manufacturer’s suggest that their product should not be used by pregnant women or by anyone who believes they have dental problems, e,g., gums which consistently bleed, loose teeth, pain etc., the advice of a dental surgeon should be sought.

Cancellation Policy 

a) Cancellations with at least 24 hours notice are perfectly acceptable via the email links we supply, or by ringing our call centre, there are no cancellation charges payable whatsoever where 24 hours (or greater) notice is given.

b) Cancellations ( by the clientOR by ourselves because the client has failed to respond to our verification requestand/or  where there is less than 24 hours remaining to the appointment are subject to a cancellation charge.

To cancel with LESS than 24 hours notice you agree to ring our call-centre on 0191 586 41 88 sometime between 9am to 9pm, seven days a week  in order to let us know, you will need to ring because email links contained within our confirmation email you will have sent you are automatically disabled where less than 24 hours notice is being given and therefore won’t work.

Please note that the cancellation charge is to a maximum amount of £69 where the cancellation relates to a one person booking. The person responsible for the payment is the individual whose name is on the booking form.

c) Where a block booking has been made of 2, 3, 4 or more people and one or more cancels – with less than 24 hours notice – as long as there is still at least ONE person to visit there are no cancellation charges due for those who have decided to cancel – the people attending will simply pay the rate applicable for how many people we’re still being requested to see, e.g., 1 person £69, 2 to 3, £59, per person and 4 or more, £50 per person.

d) If an entire block booking cancels, e.g., 2, 3, 4 or more people, AND there’s LESS than 24 hours remaining to the appointment time, then the cancellation charge payable will be ONE payment only, of either £59 or £50 (depending on the number of people who were originally booked for treatment) this to be paid by the person whose name appears on the booking form within 7 days of our invoice being received, invoices are forwarded by Recorded Delivery as well as to the email address held on file or a supplied mobile number.

e) We reserve the right to refuse future Laser teeth whitening bookings (either online or over the phone) from any individual who has abused or misused our appointment making system i.e., books with an incomplete address such as a missing street name and/or number and then subsequently ignores our request to supply the missing details within a reasonable timescale, or those who book online and then fail to verify by our deadline.

In short, to avoid cancellation fees, simply give us at least 24 hours notice from the time of the scheduled appointment should you wish to cancel and remember you can reappoint up to a maximum of three times –  you can also reschedule to a different day yourself by using the link we send to your email address but you can only do this if you’re attempting to do this where more than 24 hours exists before the actual appointment day and time.

Any RESCHEDULED appointment where the PREVIOUS appointment was cancelled with less than 24 hours notice will require the customer to pay in fullin advance – by visiting our payment portal at:

No payment in advance is required where a rescheduled appointment is made with MORE than 24 hours notice – however, no more than THREE consecutive rescheduled appointments are allowed  in total without advance payment being required.  A FOURTH rescheduled appointment WILL require payment in full – in advance – via the link in the paragraph above.


Teeth whitening products were verified and classified as being cosmetic via a ruling on the 28th June 2001 in the House of Lords.  The case in question being Optident Limited and another V. the Secretary of State for Trade and Industry. This ruling meant that the law pertaining to teeth whitening, classified that the process falls under the EU Cosmetics Directive (which is implemented in the UK by the UK Cosmetic Products (Safety) Regulations 1996) this grants permission for the use of products containing or releasing up to 0.1% peroxide.

In layman’s terms, this particular ruling means that both a dentist and a non-dentist can provide a teeth whitening product which is self-administered and which contains 0.1% or less of Hydrogen Peroxide gel without breaking the law.

Because our whitening trays are supplied to our customers pre-filled with the correct amount of whitening gel, we have no need and DO NOT touch the customer’s mouth, teeth or gums, in addition, we DO NOT provide advice, recommendations or diagnosis as these are classified as dentistry and we are providing a cosmetic, self administered service.

Our whitening gel contains both a non-peroxide and a peroxide gel combined in the pre-filled mouth tray, the products we use are safe, legal and effective for the whitening of teeth.

Want to return to our online diary page? It should have remained open next to this page, however, if for whatever reason it hasn’t, click HERE

Revisions to Our Appointment Booking Terms and Conditions.

20 Minute Teeth Whitening may change these terms and conditions from time to time and so you should check them regularly. The booking of an online appointment or via our call centre will be deemed acceptance of the updated or amended terms. If you do not agree to the changes, you should not book your appointment online or via our call centre.

If any of these terms are determined to be illegal, invalid or otherwise unenforceable, it shall be removed and deleted from these terms, however all of the remaining terms shall survive and continue to be binding and enforceable.