Teeth Whitening Questions Answered

Frequently asked teeth whitening question pageQ) What’s better LED or Laser?

Laser is a misnomer, the correct name is L.E.D. which stands for Light Emitting Diode and its purpose is simply to gently warm the whitening gel which activates the product used and helps to increase its efficacy and speed up the length of time it takes to whiten the teeth.

Without the ‘Laser’ L.E.D. light, the process is slower and takes longer.

But don’t worry, neither your dentist or anyone else will be in danger of slicing you in half, as they are NOT using a James Bond style Laser, we – and they call it by that name because that’s the term which everyone seems to have adopted into common, everyday language, just as the phrase ‘White Diet’ is often used when referring to the after care you have to adopt after having your teeth whitened.

But even the term ‘White Diet‘ is a misnomer as well because it’s not a diet at all, it’s merely a list of foods that you can eat all day long (if that’s what you want to do) but you DON’T have to restrict your calorie intake in the way that the word ‘diet’ implies.

We’ve even seen the description L.E.D. light being prefaced by the word ‘cool’, but EVERY modern teeth whitening L.E.D. light is cool, no one will feel any heat when the L.E.D. unit is placed close to their teeth, they’re not like a lightbulb in your home which generates heat, a teeth whitening L.E.D is something totally different.

What CAN differ between L.E.D. teeth whitening lights is the POWER, we use 24 watt L.E.D. units which are highly effective and powerful for mobile teeth whitening purposes.

So L.E.D. and Laser are NOT different products, Laser is merely the commonly used term utilised by everyone (including dentists) to describe L.E.D. lights but rather than give a lengthy explanation about what is REALLY being used, you’ll find virtually everyone will merely say they use Laser, because IF they said they used L.E.D. you can bet your bottom dollar that many people will think they’re using a different product – but they’re definitely not – so if someone says they use Laser they’re actually using L.E.D. – not to deliberately mislead you, purely because virtually everyone calls it by that name – so now you know.

Q) What Makes Your Type of Teeth Whitening Different Or Better Than Others That I’ve Seen?

There are SIX main reasons why 20 Minute Teeth Whitening differs from other companies:

1: Our Whitening Gels: Unlike virtually every other company, we don’t simply use ONE teeth whitening agent in our service, WE USE TWO.

By using TWO we can guarantee the optimum result for each individual customer.

2: The Whitening Tray: We supply a whitening mouth tray which is flexible and malleable and which you simply pop into your mouth and bite down gently on, this allows the whitening gel to automatically cover all of your teeth (both top and bottom).

It’s designed to fit over your teeth – top and bottom – with an overhang at the front where your lips rest naturally – it’s small and flexible enough that anyone can use it, male or female, so a customised tray is not needed.

3: The Main Whitening Gel:  Our main gel contains SEVEN ingredients in total,  TWO of them are specific whitening agents  – a non bleach and a bleach – the precise formulation was created by dentists, the seven ingredients (in total) work synergistically to provide the optimum result.

Silicone Teeth Whitening Trays

In addition, our mouth trays do not require immersion in previously boiled water, you simply place your teeth into the gel area and bite down gently.

6: Our Light:  Our light’s wavelength level has been calibrated specifically to work with our whitening gel to provide optimal, fast and effective teeth whitening, plus, it’s the most powerful mobile, home use light available.

There’s no heat generated by the light, so you can look forward to a comfortable experience while having your teeth whitened – most people watch the TV or listen to music for 20 minutes – but that decision is up to you – whatever makes you happy.

7: Our Prices: We are occasionally asked why are we so inexpensive when compared to some other companies – that’s easy, we’re simply not greedy and our overheads are VERY low, we often reply to that question with, “don’t ask why we’re so inexpensive, ask instead WHY some other companies charge so much more?”. The answer to that question is easy to answer, they either have high overheads or they’re charging as much as they think they can get away with, in other words, charging what the ‘market will bear’. In some instances it’s a combination of the two.

Q) How long is my whitening result liable to last?

We’d love to give you a simple answer to that question, however our experience is that most of our customers (if they follow our plan) usually utilise our service once a year, although as with anything in life, some may rebook earlier, with others taking longer, sometimes, twice as long.

It’s very subjective, one person’s “I need a top up” is another person’s “I don’t”.

Q) Does using your product hurt?


Q) What type of result does your whitening gel provide?

Based on what we’ve seen, the minimum we’ve witnessed is 4 shades lighter, all the way up to the far end of the scale, most people usually end up somewhere between the two, 8 to 12 shades is fairly common, but as with everything, this is affected by a number of different factors as already mentioned elsewhere on this website.